What don you get when you mix chic-as-what wedding dresses and an innovative Creative Group? Pepper in the talents of artistic beauty connoisseurs and an angel faced-beauty:
SIREN: a film by Sabina Motasem.
We're launching our 2018 collection in STYLE with a labour of collaborative love: Siren. Our short film depicts the tale of a modern day muse as a soon to be bride. It's realistic, it's gritty, its a far cry from the fairy tale but it's beautiful, it's true and it celebrates women.
We feel that women, are beautiful in all of their complexities. Somehow women are able to be both complicated and simple at the same time. An enigma if you will. Like sirens, calling out sailors to shipwreck - women have the power to both push and pull.
We took this further in our new collection: we took in inspiration not only from modern day pioneering icons, but looked closer to home through commemorating people who we personally know and love to the real brides who wear our dresses. There's a dress to suit all facets of femininity. The many faces of woman are the many faces of us all.
We're proud of our little beauty. We hope you love it as much as we do.